Back in the dark ages of the Internet when I was starting my
newsletter, you had to do everything yourself. When an issue went
out and 50 bad addresses bounced back, it took hours of
find-and-delete to fix the list. Each new subscription and remove
had to be done manually as well.
Now there are many ezine list management services that will do all
the work for you, automatically. Topica and eGroups are two of the
best known free services. Top paid services are SparkList and
Dundee.net.
The service you chose shouldn't put a tight lid on the number of
mailings you can send. Once a week is fine, but there may be
situations where you need to send more often.
Plan to have between 5,000 and 10,000 subscribers. Many
newsletters quickly grow to this level.
Make sure the list service subscribes and unsubscribes people
without involving you. It is also very handy if they provide you
with a sign-up form you can put on your web pages. And you will
want them to automatically delete duplicate addresses.
While most all list services let you easily download your address
list, make sure you take advantage of this feature often. Even the
best list services sometimes go down and lose part or all of a
list that took years to build.
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