Niche Markets - Think
outside the square you live in
"Inside each of us is a song"...... the same could be said for
web sites. Killer web sites!
One of the secrets behind success (both financial and statistical)
on the Internet today is effective niche marketing. Traditionally,
our niche markets had boundaries such as our town, cities and
countries.
It's nearly 2003.......
It's time to think global....
As an example, in one of my classes I had a student who had a
pretty well defined unusual interest. It was so unusual that this
person had no one to bounce ideas off (including me). Actually,
there would have been very few people in our city of one million
that would have shared the same ideals. So they set off creating
their site with very little web design experience.
The result was very impressive, definitely not from a technical
point of view, but this site was really drawing visitors!
As a species we tend to limit ourselves to what we are taught is
the "norm". We look to others to set the example of what we should
be doing. Anything falling outside the norm is encouraged to be
hidden, if not scorned.
To pass through this life with knowledge not shared is to have a
meaningless existence........
International barriers are breaking down rapidly, thoughts and
ideas that were once quashed are now able to mingle in the
mainstream. This of course has created a deluge of "undesirable"
content on the Internet, but has also given birth to many great
products and concepts. So many of us who design web sites keep
looking on the Internet for ideas, when we really should be
looking within ourselves..."have the dream, then make it real"
What makes you special as a person? What makes you different from
everyone else in your home town? What are your special skills and
knowledge that cause people to seek you out? These are the things
that will bring you success on the 'net. Because no matter how
individual you believe yourself to be, there are millions of other
similar "individuals" world-wide. These are your future visitors,
your clients. This is an extraordinary time in human history and
it is exciting to be a part of it.
After all, I'm sure the guy that said "I know, I'm going to sell
books online" had his fair share of ridicule and criticism -
especially since the Internet was considered to be the Grim Reaper
for the book trade.
So whether you are launching into web design for commercial or
other reasons, stick to what you know best - your niche market.
Many sites try to be a one stop shop for every item imaginable. I
have tried this, it doesn't work. A couple of years ago, I tried
the online store concept and had over one million products
available for purchase - guess how much money I made - zilch. The
reason being that I had no idea of what I was selling! No
credibility.......
By refining your product or concept, you have greater control over
it and are able to easily answer visitor queries regarding it. The
netizen consumer is becoming more discerning.
However "off the wall" your interest is, whether it be toenail
clipping art or a book you have written on how to successfully
annoy ferrets....put it on the Internet, promote it well.....you
can't go wrong!
Don't forget to send me a commission when you are rich and famous!
In your success is mine!
Authors Note - please, no toenail clipping art gifts - cash is
fine - but then again, I would be interested in the ferret
book.... :O)
Michael Bloch
Taming the Beast
http://www.tamingthebeast.net
Tutorials, web content, tools and software.
Web Marketing, Internet Development & Ecommerce Resources
____________________________
Copyright information.... This article is free for reproduction
but must be reproduced in its entirety & this copyright statement
must be included. Visit
http://www.tamingthebeast.net for free Internet marketing and
web development articles, tutorials and tools! Subscribe for free
to our popular ecommerce/web design ezine!
Back to Articles Main Page
Love Spells |
