Search Engine
Optimization Guide - Part 2
by David CallanTitle Tag
The title tag is probably the most important area of your page as
far as the search engines are concerned. All search engines give
relevancy to words found in the title tag.
Title tags are easy to include in webpages -
You simply put your title between two HTML title tags. Here's the
HTML needed
<title> AKA Marketing - Internet
Marketing Articles, Internet Marketing strategies, tips, tricks
and secrets </title>
The start title tag <title> and the end title tag </title> should
be placed between the <head> and
</head> HTML tags of your page, these
tags are at the top of all HTML pages.
OK now you know where to put it, but how do you know what to put
in it. Have a look at the sample title I have included above, it
targets my main keyphrases
- Internet Marketing Articles
- Internet Marketing Strategies
It also targets secondary keyphrases like:
- Internet Marketing tips
- Internet Marketing tricks
- Internet Marketing secrets
and reads very well which helps to attract searchers to the AKA
MARKETING.com site.
Don't even think about having a title page like PAGE 1, Joe's home
page, My home page or any other title that's not very descriptive
because it won't help you one bit.
Take another look at my title above, obviously it has got my main
words in it such as Internet Marketing Articles, strategies, tips,
tricks and secrets. Since search engines often return the title in
the search results, your HTML title should be both very
descriptive and attractive, the example given above is.
Remember including your keywords in your title is imperative not
just for getting good rankings but also to allow to searcher to
mentally associate your listing with a good find, which he or she
will do when they see the search query is present in your title,
hence they'll be more likely to click through to your site.
You may notice I included AKA Marketing in my title tag, I did
this because
Many search engines and directories display web sites
alphabetically. Therefore, to take advantage of this, I included
my website name AKA Marketing at the start of my title. A is the
first letter of the alphabet, its a capital. Capitals are
alphabetically higher than lower case letters, so on search
engines that list sites alphabetically I will appear before sites
with similar content that either have a small a or any other
letter. I will also appear ahead of anyone with a capital A and a
lowercase letter as their 2nd letter in their title tag because K
is my 2nd letter.
My website name matches my domain name and I personally think it
is smart, catchy and very memorable so I included it in the hope
people might revisit.
It makes the site seem more professional.
Regards point #1, beware not to put in characters that don't make
any sense because your title not only has to be nice to search
engines but also has to be nice and attractive to people, the
titles do actually get read you know!.
As for the length of your title try to keep it at about 12-20
words and less than 150 characters, having more than this will
lessen the relevancy of words in the tag and therefore they will
become less important to the search engines. If however you need a
longer title perhaps because you're targeting a wide range of
keyphrases it is advisable to put your most important keyphrases
early in the tag, the reason for this is that some search engines
will truncate your tag and only take a certain amount of it.
Continue to Search Engine Optimization Guide
- Part 3
Article by David Callan. David is an Internet marketing
professional and webmaster of
http://www.akamarketing.com/webmaster-forums/. Visit his
webmaster forums for the latest discussions on search engines,
website authoring and Internet marketing related issues and
topics.
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