Writing a description for your submittal to ODP is much more tricky than writing your title. Descriptions are regularly changed by editors often with many of your important keywords and keyphrases removed and since it's next to impossible to have an original description changed it's vital that you write your description correctly the first time. Correctly in this case means that you follow the guidelines exactly but in such a way that your important keywords and keyphrases are included by the editor.

The important thing is to follow the guidelines that ODP themselves publish.

"Descriptions of sites should describe the content of the site concisely and accurately. They should not be promotional in nature. Submitting a promotional description rather than an objective, well written description may significantly delay your site from being listed or prevent your site from being listed at all."

"Good descriptions ....
Are concise, informative, and objective, to let end-users know what they will find when they visit a web site."

These two quotes taken from http://dmoz.org/add.html and http://dmoz.org/guidelines/describing.html respectively provide a great insight into what the ODP wants. Based on these guidelines your description should be clear, concise and should accurately describe your website on an objective basis. If you describe your site and or products as being 'the best', 'the greatest', 'the cheapest' you're not being objective at all, in fact you're being subjective meaning that your using your opinion which is obviously biased because you own the business/website and all the profits are going to you. ODP editors don't want biased descriptions, they want hard facts about the services and products your website offers so leave all the promotional advertisement like sentences to your sales copy as you'll stand a much better chance of getting in if you do.

Include your services and primary functions of your products and website as your keywords but make sure your description sounds natural, also include your state or province your business operates from, if you are in fact a regional specific operation. Remember that the Open Directory Project will not search the content of your site for keywords so including them in your description is vital. Never include pricing details in your description, that is the function of your site not the directory.

Don't repeat your title in the description, remember the title is for identifying a site and the description field is for describing a site, the two are different and shouldn't overlap. As with the title, don't include any phrases like 'Welcome to', 'Homepage of' as these provide no benefit to end-users who determine relevancy by looking for specific terms, not meaningless phrases like the ones above.

Try to keep your description brief and to the point as although ODP claims on its submission page to allow descriptions of 25-30 words, in practice a description of this length would nearly always get edited with many of your important keywords omitted. Check all your grammar and spelling is right.

Email address?

The ODP submittal form also has an optional email address field. Although optional according to the ODP you should always, always include an email address in my opinion anyhow. The reason for this is that even though editors are usually really busy, many of them will contact you letting you know your accepted. What's more useful however is the information they could send you if your site gets rejected, this could include reasons why your site was rejected which you could immediately act upon and then resubmit. If you don't leave an email address an editor doesn't even have the capability of emailing you, never mind the time.

Finally press submit and there you have it, you have just applied to the ODP. Note and store the date, as you may need this for reference purposes if you have to write to an editor in the future.

Wait and if needed respond

After submitting wait a few days and then check regularly if your site becomes listed over the next few weeks from the ODP search box. Do this by typing in your company or website name (the title you submitted) and viewing the results. I suggest searching rather than browsing to your chosen category as often editors will locate your site in a category different to the one you asked to be listed in as this was an inappropriate category considering your sites content, searching will enable you to determine if your listed in the directory as a whole.

If after a month your site is still not present in the ODP and you're sure your site meets all the pre-requirements outlined above it's time to submit your information again. After this resubmittal, wait another month, when this time relapses you should write to the editor of the category you are trying to submit to, sometimes a category will have no editor in this case you should write to the editor of your chosen categories parent category. Links to editor profiles are found beneath a categories listings.

Write the editor an email detailing your plight, tell him or her the date you submitted on and also include the details of your submittal such as URL, title and description. Ask for the reasons your site was rejected, do this in a polite way stating that you'd like to bring your site up to standard and then resubmit to the directory. Tell him or her you appreciate their time and hope to hear from them soon.

You will hear from some editors soon, but the simple fact is that many will never write back and your aim to be listed might appear to be stuck in limbo, however this is not the case, I would suggest you simply find the next most appropriate category for your site and submit there. Make sure however that this category is not edited by the same editor that edits the category you originally submitted to as he or she will most likely reject you again.

Multiple listings?

Multiple listings, deep-linking, whatever the editors are calling it these days, doesn't matter. What matters is that multiple listings are very valuable to webmasters. A listing of one or more of your websites sub pages as well as your homepage could do wonders for your PageRank and hence your Google ranking for your chosen keywords and keyphrases.

The important thing to remember when applying for another listing is that the page your submitting must be of very high quality, it must be unique and fit into your chosen category very well. If this describes your page well, then you should try to get an additional listing for it. Keep in mind however that the ODP will in most cases list only one page per site, so don't hold your breath waiting for this extra listing to appear.

If you can, try to submit to a category which has a different editor than the category your home page is listed from. Try also to find a category in which multiple listings of sites are present, do this by searching for the titles of sites listed within a category from the main dmoz search box, if more than one result comes up then obviously the editor of the category does in some cases give multiple listings. This is important an many editors simply refuse to give additional listings straight out.

Follow the title and description tips given above, however since you will be submitting internal pages you do not need to use your official company or website name as the title, this allows you to include related keywords instead. I read elsewhere that putting the page your submitting into a different sub directory on your server will lend more credibility to the idea that the page contains material different than the rest of your site and hence merits its own listing, this is an interesting approach and I suggest you give it a try. Translating your site into a different language will give you the opportunity to list your site in both the English directory and the directory of the language of your translation.

If after a while you notice that you haven't got your additional listing move on to something else, don't resubmit or contact editors regarding a second or subsequent listing as this may be pursued as spamming the directory.

There you have it, a complete and very comprehensive guide to submitting to the Open Directory Project. Hopefully you can now get your site listed and if your lucky get a couple of sub pages listed too.

Article by David Callan. David is an Internet marketing professional and webmaster of http://www.akamarketing.com/webmaster-forums/. Visit his webmaster forums for the latest discussions on search engines, website authoring and Internet marketing related issues and topics.

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