Internet Marketing
Requires Persistence
by Scott F. Geld
Marketing your company online requires patience and persistence.
Like every worthwhile investment, you need to plan on a long-term
commitment to reap a good return. Many Internet marketers pour
tons of money into their online business and expect the returns on
their investment to be lightning fast. There was a boom time when
quick profits were possible. But now it's very much a competitive
game and the time tested strategies of traditional marketing apply
to ecommerce too. Here are some strategies to help you market your
business online:
When possible, use free or low cost online services to build, host
and promote your site.
Keep your business overhead as low as possible by staying debt
free.
Keep up with technology as Internet technology continues to
change. Use it when possible to expand your ebusiness to a bigger
market.
Target your audience. Untargeted mass email campaigns don't work.
Most people view this as a form of spam and are turned off by it.
It's really a waste of time and money and may in fact, be
detrimental to your business.
Create a newsletter that existing customers can 'opt-in' to
receive. Use it to keep them up to date on new products and
specials you are offering. Send it out regularly. Make sure you
provide useful articles or information in your newsletter. If you
don't, you'll lose your subscribers.Buy relevant targeted advertising from other Web sites. For
example, if you carry a line of dance shoes, buy advertising on
sites that sell other types of dance things.
Try and get reciprocal links with sites that have related products
or services to sell. This way you can build your user base.
Make sure the text on your Web site includes relevant key words so
that you will have high relevant positioning in search engines and
directories.
If you display images on your Web site of your products, make sure
the images are high quality.
To minimize page loading time, use thumbnail photos so users can
decide what images to enlarge and look at.
For each image, provide text that is descriptive and answers
potential questions customers may have about the product.
Make sure your Web site is easy to navigate so that your visitors
can find what they are looking for quickly.
When planning your Internet marketing strategy, don't forget to
include your Web site address in your traditional print media.
Direct visitors to your Web site as often as possible. Remember,
your Web site is never closed for business; it's working for you
24 hours a day!
Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted traffic and
direct links starting at just $5. For more info:
http://www.MarketingBlaster.com
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