Newsletter Content and
Newsletter Promotion
by Scott F. Geld
How do you decide what to put in your newsletter?
First and foremost, your target audience should be the determining
factor. Next, the content of your newsletter should be newsworthy
and appropriate in terms of timing. If there's a hot new product
just out, or a medical breakthrough that may affect your audience,
include these types of stories. Try and make your content
informational, rather than a 'hard sell' of your wares. Remember
you are distributing a newsletter not an advertisement.
Where do you get the material for your newsletter?
If you write the newsletter yourself keep abreast of news within
your industry. This should provide lots of editorial
possibilities.
Do some research about the products or services you sell. Readers
love 'how to' pieces.
You can interview industry experts, customers and other
knowledgeable people and then report useful information to your
audience.
Encourage submissions from other writers.
When you start publishing a newsletter, submit it to Ezine
directories. Many of these directories ask you if you accept
newsletter content. If you answer yes, other writers can submit
their articles and you can use them in your newsletter. Some sites
you can submit your newsletter to are Ezine-Universe.com,
BestEzines.com, EzineMarketing.com.
Read other newsletters and Ezines that target the same or similar
markets. When you spot an article that you'd like to use, contact
the newsletter editor and request permission to reprint the piece.
Most editors appreciate knowing that others are reading their
publications. It's considered good etiquette to provide the
writer/editor with a copy of the newsletter their article appears
in. Ask to be added to their mailing list. You may find other
appropriate articles in future issues.
Some Web sites offer articles as newsletter content. Check out
Marketing-Seek.com, EzineArticles.com, WebSource's Article
Announce and AuthorConnection.com.
Other content ideas to include in a newsletter are:
Testimonials
Profiles of your clients or contacts,
Book Reviews
A calendar of Industry events
Helpful links to other Web sites
Educational resources such as training course
You will find that some ideas for your newsletter will arrive in
your inbox. Create a folder in your email program for newsletter
content. Then when you are ready to put a newsletter together, you
can check your folder for material.
As you surf the net, add to your Favourites list anything that
might be suitable for future newsletter content.
It's OK to do some obvious advertising in your newsletter, but
remember you don't want to turn your readers off...so don't overdo
it.
For a newsletter to be effective, it must be sent regularly to
your readers. It is a form of promotion after all, and must be
repeated to be remembered.
Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted traffic and
direct links starting at just $5. For more info:
http://www.MarketingBlaster.com
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