Search Engine
Optimization
by Scott F. Geld
Search engines match the words or phrases used in a search request
with those used in Website text. You want to make sure that your
Website is optimized to come up high on the returned search list
when potential customers are looking for products or services that
your company offers. That means that copy on your Website must be
rich in keywords or keyword phrases.
Keywords
So what is a keyword? Keywords are those words (or phrases) that
most people use to search the Web for a particular product or
service, or information. For example, if you want to find a place
that fixes cars, you might do a search on 'auto repairs'.
Better Keywords
When you choose keywords for your Web content, don't use words
that are too broad. For example, if you sell floor cleaners for
hardwood, you might be tempted to use 'floors' as a keyword in
your copy. People could be searching for information about all
kinds of topics related to floors...tile floors, granite floors,
carpeted floors, unfinished floors and so on. But, you want to
attract visitors who are looking for information specifically
about 'hardwood floor cleaners'. To get qualified visitors to your
site, you have use keywords or keyword phrases that will hone in
on your business.
Relevant Keywords
Make sure that the keywords you use are relevant to the page that
they are on. There's no point in using words or phrases that don't
relate to the information on the page. It doesn't make sense to
use a keyword or phrase just because it gives you an opportunity
to be highly ranked. Once your visitor gets to a page, the content
should make sense, or you loose credibility and they don't stick
around.
Traffic
But what kind of traffic do you want? The kind of traffic you want
at your Website, is traffic that stays. Just because you have a
large volume of traffic, doesn't mean your Internet marketing
efforts are going to pay off. What's important is that you get
'targeted' traffic... visitors that have found what they are
looking. It's better to have fewer visitors, but more targeted
prospects that are more likely to buy.
Target Keywords
Be sure to use keywords that accurately reflect your business. You
may end up with fewer visitors, but you will have better qualified
visitors and in the end that means higher revenue.
Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted traffic and
direct links starting at just $5. For more info:
http://www.MarketingBlaster.com
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