Your First Newsletter
by James D. Brausch
At this point you may already be making a profit with your new
Internet business. You may be tempted to just stop at this point.
Maybe you want to optimize your current website (make it so that
it makes more money) or maybe you have figured out that you can
make $200/month with this one web-site, so all you have to do is
create 50 more like it of different topics and you can make
$10,000/month.
Of course, you can take either of these paths. I actually took
both and they both lead to their expected conclusions. However,
they never really get to the real goal... making money 24 hours a
day, 7 days a week with little or no effort.
The reality is that it takes a lot of effort to optimize your
current site to make more money. You can optimize it to receive
more visitors. You can optimize it to make more money per visitor.
Both work. But, both require you to work. Over time, your work
will be undone as vendors disappear and your competitors get
better than you at getting visitors.
It also takes a lot of work to add new sites. This also works, but
each site you add will be further and further away from a true
passion of yours. Each one will be less effective than the last.
If you have more viable topics on your list of passions, go back
and do the prior steps for each one. It's worth it. If you want to
create sites outside of your list of passions, go ahead... that
works too. I created about 150 sites before I could quit my job.
For the rest of you, let me share the rest of my path to freedom.
The next important step is to create your own newsletter. Why?
Currently you receive ____ daily visitors. As I mentioned, it is
work to double or triple that... or is it?
If you have 1,000 daily visitors and you offer a newsletter,
perhaps only 5% will sign up for your newsletter. That's 100 daily
signups to your newsletter or 700 weekly signups to your
newsletter. Let's say each time you send out a newsletter only 10%
of those receiving your newsletter visit your site from the links
in your newsletter.
OK; that's only 70 extra visitors when you send out your first
newsletter; right? Yes; that's right. But the following week, it's
140 extra visitors the day you send out your weekly newsletter.
Still not excited about that? How about 52 weeks (one year) from
now. When you send out your next newsletter, it will bring in
another 3,640 visitors. How's that?
A newsletter is a long-term strategy, but one that you should
start very early so you can get these compounding effects as soon
as possible. It sounds like a lot of work; doesn't it? It really
isn't.
First of all, let's define the bare minimum that I consider a
valid newsletter. It's a single article about the subject of your
site (300-700 words) followed by information telling them how to
unsubscribe, subscribe (if they received it from a friend), etc.
If you want to see the format I recommend, go ahead and sign up
for the newsletter here:
http://www.AtHomeBusinessPortal.com/homebusiness/
I promise you that you'll never receive spam by signing up for
that newsletter. It's just an article about "home business" every
week with information about how to unsubscribe, etc. You are
welcome to follow the exact format of that newsletter.
Does it still sound like work? Are you thinking that you can't
possibly write a 500 word article every week? You don't have to.
There are dozens of articles on the Internet with permission to
reprint included. All you have to do is give the author credit and
include a link to their site... and sometimes a brief bio at the
end of the article. To find these articles, just go to Google and
type:
_______ articles reprint
Fill in the blank with the topic of your site. It's that easy.
How should you send your newsletter? For now, feel free to just
put all the names of your subscribers on the BCC line and send
them using your favorite email program (Outlook, Eudora, etc.) It
is important to use the BCC line so that you aren't sharing your
subscriber's email addresses with each other. They will get very
irritated if you do that.
The author, James D. Brausch, is the coach and webmaster
of QuitThatJob.com, a site dedicated to providing step-by-
step instructions to start your own profitable Internet
business and Quit That Job! For more info, please visit:
http://www.quitthatjob.com/
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