How to optimize
your linking campaign
How can your site obtain high search engine rankings and get
targeted traffic? You probably already know the answer: reciprocal
links.
Getting many incoming links from reputable sites to your web
site will bring you high search engine rankings. On top of that,
those links will bring you targeted traffic.
To get incoming links to your site, you must write to
webmasters and ask for reciprocal links. However, after writing
hundreds of those link request messages, you start to notice that
you've never received a positive response.
Why is this so and what can you do to optimize your linking
campaign? Just take a look at successful linking campaigns. They
all have several strategies in common:
- Before asking someone to place a link to your web site, link
to that person first. If you give potential link partners
something in advance, they're much more likely to link back.
- Tell potential link partners in your link request messages where they
can find the reciprocal link to their site.
- Your link directory pages should be easy to find on your site. Don't
bury reciprocal links deep in your site but give them a
prominent listing.
If people cannot find your link directory when they surf your
web site, a link in your link directory won't mean much to
potential link partners so they won't link back to you.
Contrary to popular belief, you won't lose visitors by a good
link directory. If your link directory is worthwhile to your
visitors, they'll come back to your site.
If you're still not convinced, you can also open the links to
your link partners in an extra window so that your site remains
opened.
- Make sure that your link pages look good. It's
very important that your link directory pages have a nice
design and appeal to the eye of your visitor.
If your link partners see a link to their web site on an
attractive web page, they'll give that link a higher value than
a link from a generic page.
- Offer your link partners an incentive to link back
to you. For example, you could move web sites that link back to
you to the top of your link pages and mark them with a special
"Recommended!" picture.
- Be polite and personal in your link request email messages. If there's
a single important factor to the success of your link request
messages, then this is it: don't make your email messages look
like spam.
It's crucial that your link request message contains personal
words about the site of your link partner. Add 2-3 sentences
about unique things of the potential link partner's web site.
Then they'll be sure that you've actually visited their site.
This is the reason why mass email messages don't work when
requesting link request messages.
- Include full contact information and a phone
number in your link request messages. It adds a personal touch
to your emails and it lets webmasters easily contact you to
discuss the link partnership. If you take these tips to heart,
you'll certainly get a good response rate to your email
messages.
Further information about writing successful link exchange
messages can be found here.
Article published with permission - by
Axandra.com
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