Optimizing Adsense For Better Performance
and More Money!
By: Martin Lemieux
So you want to make money with Google Adsense? I don't blame you,
who doesn't want residual income! This article will show you how
to better optimize Google Adsense to make more money from your web
site(s).
Before we get into it, learn more about Google Adsense here:
http://www.google.com/services/adsense_tour/
First and foremost is: Positioning
Where you position your Adsense link boxes and banner ads is
extremely important. Trying to make money from the bottom of your
pages within your website just won't cut it. You need to add your
Adsense links right in the heart of your template or right in the
heart of your content. I would personally suggest both actually.
Adding Adsense in the heart of your template:
Link Units:
Since the introduction of Google Adsense "link units", we can now
add what looks like a "menu system" to compliment our menu system
within our website. This is HUGE. Have you ever just clicked on a
website and kept clicking on the menu links? I know we all have.
By adding a "Google link units" to your menu, you will get more
clicks than you thought possible. Try adding the link units near
the top for better performance and try creating your link units to
match the color of your menu system in place. Once in a while I
find myself clicking on a menu link unit without even realizing it
which in turn gives more money to the website owner.
Leaderboards & Skyscrapers:
These may very well be your "bread & butter". I only say this
because of the sheer size of these ads units. The best place to
add these ad units is obvious; Straight across the very top of
your website (leaderboards), and straight down the side of your
template (skyscrapers). Anywhere else may not look proper within
your template and may look unprofessional.
Square & Rectangle Ad Units:
These are great to compliment the mass amount of content within
your website and also within your recommended resources. You want
to compliment your content, you don't want Adsense to BE your
content because this will look poor on your part. Adsense is very
popular with webmasters; who doesn't want to make some extra
money. However, don't forget that many of your visitors are also
used to seeing Adsense within a website, and need a good reason to
click on them.
Square and rectangular units are great to use within articles
posted on your website or within your link resources. Try adding
your Adsense boxes above your resource links within a page to give
your Adsense account that added extra exposure.
Just remember that Google allows up to 3 ad units per page. Using
these 3 strategies will help to better optimize Adsense for
positioning! Let's now go onto targeting...
Optimizing Adsense: Taking out non-related ads!
Do you ever wonder how ads like "business card specials" ever get
displayed on to your website when your company content is all
about baby clothing? Since the introduction of "Adwords Site
Targeting", we now have to keep an eye on the ads being displayed
on our website(s). Companies may now specifically target your
website for more exposure. There is no restriction whether the
website is content related or not, just more marketing exposure
for the advertiser.
Filtering Adsense Advertisers:
Within your Adsense manager, you have the option of using the
"Competition Filter" which allows us to remove certain websites
from the ads being displayed regularly. This is going to be an
on-going optimization task in the future. Without filtering the
ads being displayed within your website, you might find yourself
with ads unrelated to your industry and possibly some ads that
have a negative effect within your site.
If you don't remove all the unwanted ads being displayed on your
website, you might end up hurting your Adsense performance online.
The more targeted you can get your Google Adsense ads to display
on each page, the better your chances at being able to make more
money. Try to take a moment every week to study the ads being
displayed on your website.
Open up a note pad, or word document and record all the websites
you don't want to be displayed anymore. Add these sites to your
"filter list" within your Adsense account.
Remember to add the website (within your filter list) like so:
smartads.info - without the www. Adding anything after or before
the url will only prevent the company from displaying one of their
many ads like so (www.site.com/ads/1.html).
This way you stop anything from the entire website from showing up
within your Adsense campaign online. The more you optimize your
Adsense filter, the better your performance will pick up and the
less non-related ads will be displayed on your website.
One constant that holds true with Adsense:
The more pages you have with your Adsense campaign being
displayed, the more you WILL make. People who have online networks
immediately can profit from Google Adwords because they have the
power to add their Adsense boxes & banners onto multiple websites,
possibly 1000's of pages.
Should you add Adsense to your website?
If you own a small company that has a brochure type website that
gets maybe 50-100 visitors a day, I recommend NOT adding Adsense
to your site. It will never make enough money with that kind of
traffic. Remember: Your Adsense campaign needs to make over $100
to get paid out.
If your company receives around 500-1000+ visitors a day, you can
now start considering to make money through Google. Adsense is all
about numbers. Play the numbers to make more money. In fact, try
making goals for yourself to make X amount of dollars through your
Adsense account by a certain time. Doing this will only increase
your business and make your company more powerful online by
increasing the amount of traffic it receives.
For multiple websites, channels are important:
Google allows you to track the performance of multiple websites
all in one account which ultimately gives you the ability to track
how many visitors you're getting for each website. It also allows
you to work harder on those sites that aren't up to par.
I consistently look at each individual website channel to work
harder at promoting the ones that aren't performing well. By doing
this, we increase the amount of promotion going into the websites
that under perform, and in turn eventually increase the business
for those websites as well. The more you promote your website, the
more the exposure you will ultimately deliver for your Adsense
campaign and your company.
Google Search with Adsense:
To top all that off, you can add Google search within your site to
give visitors a search function for your content and to allow
people to also click on your Adsense program. Please note that for
Google search to work, your website and all of its content pages
must already be indexed by Google. Adding the Google search bar to
your site right away won't help your visitors at all.
For more Google Adsense optimization tips, go here:
https://www.google.com/support/adsense/bin/static.py?page=tips.html
Don't forget to read the Google Adsense Policies & Procedures:
https://www.google.com/adsense/policies
I hope this article helps you to make more money!
About The Author:
Martin Lemieux is the president of Smartads. We help small-large
companies to grow their business online and offline.
International:
http://www.smartads.info
Canada: http://www.smartads.ca
Web Designers Directory:
http://www.3dimentionaldesign.com
SEO Consultants Directory:
http://www.seoconsultants.ca
Copyright © 2005 Smartads Advertising Network - Reprints Accepted
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